Archived post

This is an archived post. Please click here to see the latest entries.

« Mother Nature’s April Fools’ Prank? | Home | Comparative Cost of Doing Business »

New Admissions Webpage: It’s a Start

Dartmouht Admissions Webpage1.jpgWe’ve been critical for a long time of the Admissions Office webpage — a high school effort at coding that in both its layout and content did not do the College justice. The graphics were shoddy, the emphasized features of Dartmouth life were questionable, and the writing, well, let’s just be grateful that the Admissions Office has now come up with an alternative.

The new page is responsive: it looks similar across platforms. But I can’t say that I see any clear and attractive message in its image-rich, word-poor presentation. Here are the five splash screens that seek with a single word, I guess, to communicate something important about Dartmouth (not Dartmouth College, of course).

Do the terms Analysis, Global, New, Collaborative and Green reel you in to discover more about the nation’s best (only?) research college?

Dartmouht Admissions Webpage Comp.jpg

Beyond the central pages there are warrens of blogs, professor profiles, and endless dropdown menus to be mined ad nauseum. Take a look. What do you think?

Fortunately for everyone, the phrase Distinctly Dartmouth is nowhere to be found on the site, but at the same time I can’t find much of anything on it that is distinctly Dartmouth. My fear is that everyone in the administration had their say, and the result is a hodgepodge.

Addendum: Good for the site for resurrecting the use of “the College” to refer to Mother Dartmouth. Capitalization was a common practice decades ago, as this 1975 letter from Nelson Rockefeller shows, and in this space, I have long used the same formulation. Here’s a representative paragraph from the new Admissions department website:

Dartmouth Admissions Website The College.jpg

Let’s hear it for self-confidence.

Addendum: Though the site has a Study Around the World section about the College’s many LSA/FSP programs, it fails to note that our 43 programs are staffed by Dartmouth faculty — a unique number in higher education, as far as I know. Most institutions of higher learning boast that their students have access to hundreds of off-campus programs, without telling you that almost all of them are run by other schools. Admissions should try to emphasize the things that make the College unique.

Addendum: My father always said that advertising campaigns that won awards for their ground-breaking innovations almost never sold any product.


Featured posts

  • August 14, 2013
    Breaking: Of Crips and Bloods and Memories of Ghetto Parties
    History repeats itself, first as tragedy and then as farce, or sometimes it just repeats itself. From the New York Times on November 30, 1998: At Dartmouth College, white students at a ”ghetto party” dressed…
  • June 25, 2013
    Dean of the College Charlotte Johnson’s War on Students Part (2/2)
    Part 1, Part 2 Today’s post again recounts the events that befell the Freshman. However, the content of the Hanover Police department report reproduced in this space yesterday is supplemented by information from my own…
  • October 18, 2009
    When Love Beckoned in 52nd Street
    We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
  • October 9, 2009
    D Afraid of a Little Competish
    So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
  • September 4, 2009
    How Regents Should Reign
    As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
  • August 29, 2009
    Election Reform Study Committee
    If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…

Dartblog Specials

Subscribe by Email

Enter your email address:

Help, Pecuniarily

Please note

This website reflects the personal opinions of its authors. Any e-mails received may be published along with the full name of the sender. If you wish otherwise, please say so.

All content appearing at should be presumed copyright 2004-2018 its respective bylined author unless otherwise noted or unless linked to original source.




May 2018
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31