Dartmouth's Daily Blog
News, commentary, criticism and praise for the College on the Hill, enlivened with history, culture and travel when we feel so moved.
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New Admissions Webpage: It’s a Start
We’ve been critical for a long time of the Admissions Office webpage — a high school effort at coding that in both its layout and content did not do the College justice. The graphics were shoddy, the emphasized features of Dartmouth life were questionable, and the writing, well, let’s just be grateful that the Admissions Office has now come up with an alternative.
The new page is responsive: it looks similar across platforms. But I can’t say that I see any clear and attractive message in its image-rich, word-poor presentation. Here are the five splash screens that seek with a single word, I guess, to communicate something important about Dartmouth (not Dartmouth College, of course).
Do the terms Analysis, Global, New, Collaborative and Green reel you in to discover more about the nation’s best (only?) research college?
Beyond the central pages there are warrens of blogs, professor profiles, and endless dropdown menus to be mined ad nauseum. Take a look. What do you think?
Fortunately for everyone, the phrase Distinctly Dartmouth is nowhere to be found on the site, but at the same time I can’t find much of anything on it that is distinctly Dartmouth. My fear is that everyone in the administration had their say, and the result is a hodgepodge.
Addendum: Good for the site for resurrecting the use of “the College” to refer to Mother Dartmouth. Capitalization was a common practice decades ago, as this 1975 letter from Nelson Rockefeller shows, and in this space, I have long used the same formulation. Here’s a representative paragraph from the new Admissions department website:
Let’s hear it for self-confidence.
Addendum: Though the site has a Study Around the World section about the College’s many LSA/FSP programs, it fails to note that our 43 programs are staffed by Dartmouth faculty — a unique number in higher education, as far as I know. Most institutions of higher learning boast that their students have access to hundreds of off-campus programs, without telling you that almost all of them are run by other schools. Admissions should try to emphasize the things that make the College unique.
Addendum: My father always said that advertising campaigns that won awards for their ground-breaking innovations almost never sold any product.
August 14, 2013
Breaking: Of Crips and Bloods and Memories of Ghetto Parties
History repeats itself, first as tragedy and then as farce, or sometimes it just repeats itself. From the New York Times on November 30, 1998: At Dartmouth College, white students at a ”ghetto party” dressed…
June 25, 2013
Dean of the College Charlotte Johnson’s War on Students Part (2/2)
Part 1, Part 2 Today’s post again recounts the events that befell the Freshman. However, the content of the Hanover Police department report reproduced in this space yesterday is supplemented by information from my own…
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…
- The Dartmouth College Case
- 2007 Trustee Election
- Dartmouth Constitution
- Sunday Morning Sinatra
- The Indian Wars
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