Dartmouth's Daily Blog
News, commentary, criticism and praise for the College on the Hill, enlivened with history, culture and travel when we feel so moved.
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Iuxta Morem Universae Terrae
Dartblog has learned that the Hanlon administration, in addition to changing the College’s logo and “branding,” has decided also to drop the long-used phrase Vox Clamantis In Deserto from all Dartmouth materials.
From now on, in its place, the following words will appear:
The phrase translates as: “Like Everyone Else.”
Addendum: Just kidding. But not really.
Addendum: An alumnus writes in:
Joe: Please add something about Vox Clamantis in Deserto, and how inspired that phrase is for the future of Dartmouth as well as a reminder of its classical Latin past, beyond geography. A travesty to lose that!!! The world is still filled with virtual wildernesses that need pathways, and pathfinders, to enlightenment. The mission of the College must continue to be the education of those pathfinders. People who do not understand this do not understand Dartmouth.
Addendum: A close observer of the College writes in:
If the new logo was something interesting and inspired, I might be open to a fresh branding effort. But it is really not that creative or evocative. Its main asset is that it scales easily and is simple — but not in an effective way (like, say, Apple’s logo or Nike’s swoosh symbol). And I cannot imagine using it as the College’s crest. Who would want a “D” with a tree in it embroidered on a blazer?
I sound like a curmudgeon saying this. I am open to improving and refreshing things. But I don’t sense this logo accomplishes either of those objectives. It feels more like change for the sake of change, trading one of the College’s birthrights for a bowl of pottage.
August 14, 2013
Breaking: Of Crips and Bloods and Memories of Ghetto Parties
History repeats itself, first as tragedy and then as farce, or sometimes it just repeats itself. From the New York Times on November 30, 1998: At Dartmouth College, white students at a ”ghetto party” dressed…
June 25, 2013
Dean of the College Charlotte Johnson’s War on Students Part (2/2)
Part 1, Part 2 Today’s post again recounts the events that befell the Freshman. However, the content of the Hanover Police department report reproduced in this space yesterday is supplemented by information from my own…
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…
- The Dartmouth College Case
- 2007 Trustee Election
- Dartmouth Constitution
- Sunday Morning Sinatra
- The Indian Wars
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