Dartmouth's Daily Blog
News, commentary, criticism and praise for the College on the Hill, enlivened with history, culture and travel when we feel so moved.
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A Picture Generates 10,000 Applications
The College’s administration does less with more every year, and an alum writes in to alert us to yet another incidence of sloppiness:
You may have already covered this, but your recent post about the Admissions Department website reminded me of a pet peeve of mine — the Dartmouth photo used by U.S. News & World Report with its rankings.
Photos for Harvard, Yale, etc. show warm, inviting campuses. The photo for Dartmouth depicts a cold, inhospitable place. Not exactly the image to attract top students! No other highly ranked school is similarly depicted.
With a PR army at its disposal, and thousands of more appropriate photos available to provide USN&WR, you would think the College would correct this situation.
I think a fair number of impressionable high school kids would fail to apply based on that photo alone.
Let’s take a look. Here’s the College’s photo, and Harvard, Princeton and Yale’s (from upper left moving clockwise):
And Columbia, Penn, Cornell and Brown’s:
Not only does the College present a wintry face to the world (and to fun-loving high school seniors, especially those from the nation’s various sunshine states), but alone among all of the Ivies, our U.S. News page does not have any inset/click-on images, like the Harvard picture (screenshot below):
Among the attributes of good management is the endless sweating of small details, the relentless improvement of products and presentation. Given that every single potential applicant to the College will look at the U.S. News page, do the 16 staffers in the Admissions department think that a single picture of a snowy Dartmouth is the very best way to attract top-quality students to Hanover. Have they ever given any thought at all to the question?
Addendum: An alumnus writes in:
You made a great point about the wintry publicity pic of Dartmouth. I would add that this flub is all the more irksome given that the other schools presumably put their best feet forward and yet *don’t look that inviting.* In contrast, a lovely summer shot of Baker or Dartmouth Row: Wow! Applications will be up 80%!
August 14, 2013
Breaking: Of Crips and Bloods and Memories of Ghetto Parties
History repeats itself, first as tragedy and then as farce, or sometimes it just repeats itself. From the New York Times on November 30, 1998: At Dartmouth College, white students at a ”ghetto party” dressed…
June 25, 2013
Dean of the College Charlotte Johnson’s War on Students Part (2/2)
Part 1, Part 2 Today’s post again recounts the events that befell the Freshman. However, the content of the Hanover Police department report reproduced in this space yesterday is supplemented by information from my own…
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…
- The Dartmouth College Case
- 2007 Trustee Election
- Dartmouth Constitution
- Sunday Morning Sinatra
- The Indian Wars
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