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Style Is Substance

Apologies for the fact that I can’t embed the Admissions office video that was sent to alumni District Enrollment Directors (DED) — the College chose to disable that YouTube function. You’ll have to click here to watch it. But watch it you should; you’ll see evidence that incoming Dartmouth students are poised and media-savvy: they look right at the camera, and they speak crisply (save for one prospie from whose mouth the word “like” issues more often than her heart beats).

However, video is a cool medium, as Marshall McLuhan said, and although the 18-year-old future undergrads understand the idea, nobody seems to have had the courage to make the point to Dean of Admissions Maria Laskaris ‘84 or her sidekick David Day ‘06. Whatever the reason for their poor on-screen presentation, they are less than a credit to the College.

Maria DED Thanks Comp.jpg

The administration should have someone watching over this kind of thing.

Addendum: We’ve pointed out in the past that the production values of many of the pieces produced by Admissions leave a lot to be desired.


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