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Let’s Yield the Truth
The D’s story on the College’s increased yield provides us with historical perspective via a graph of the yield’s evolution over the past ten classes:
The last big jump in yield occurred for the Class of 2014: Like this year, it was a leap from about 49% to close to 55%. How to explain the improved yield back then?
As we’ve seen previously, with the Class of 2014 the College bumped up the number of early admits from about 401 to 460 students:
And the number of legacies rose from 120 to 162 students:
That’s an increase in the admissions pool of an additional 101 students who can almost all be expected to matriculate. A quick way to boost the College’s yield, n’est-ce pas?
The number of early admits and legacy admits remained at the level of these new quotas in subsequent years, but nonetheless, our yield dropped for the next three classes. It only rose again this year. Why? Not due to random fluctuations, that’s for sure.
Sooner or later, the Admissions office is going to run out of tricks. Will that be the point when the administration is going to concentrate on fixing the College’s fundamental problems?
Addendum: An alumna interviewer writes in:
I, for one, am GLAD to see the yield “tricks.” As an alumni interviewer in the South, I am sick of interviewing all of the kids that now just apply to all the Ivies — using fee waivers — not knowing anything about Dartmouth. Total waste of my time, and insulting to deal with kids that only apply as a “backup” to Harvard/Yale/etc. Kids apply to 20+ schools now, vs. the 3-5 when we were applying.
Managing admits to optimize yield is great — admit the kids that want to be in Hanover, like early admits and legacies. I have been lobbying the Admissions team for a few years about this!
August 14, 2013
Breaking: Of Crips and Bloods and Memories of Ghetto Parties
History repeats itself, first as tragedy and then as farce, or sometimes it just repeats itself. From the New York Times on November 30, 1998: At Dartmouth College, white students at a ”ghetto party” dressed…
June 25, 2013
Dean of the College Charlotte Johnson’s War on Students Part (2/2)
Part 1, Part 2 Today’s post again recounts the events that befell the Freshman. However, the content of the Hanover Police department report reproduced in this space yesterday is supplemented by information from my own…
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…