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The Wrong Time for a Campaign

The College is staffing up for the big capital campaign, and executive recruiter Isaacson, Miller, headed by John Isaacson ‘68, is on the hunt for more senior development staffers: a VP for Development and one for Presidential Initiatives and Principal Gifts.

But is this the right time for a campaign? After several absolutely awful PR years — Kim’s flight, Carol’s mess, and Phil’s rocky start — wouldn’t it make sense to hold off for a while, until there are meaningful achievements to describe for potential benefactors? While the receipt of a $100M donation is a nice achievement, I expect that increasingly hard-headed donors will want proof of on-the-ground progress.

The College is hardly in a position of strength today when it asks alumni to give for money for capital projects. Wry alums might respond, “So, are you renovating the Inn again?”

Capital Campaign recruiting.jpg

Addendum: The College is even recruiting directly:

Capital Campaign recruiting1 Comp.jpg

Geez. Have you ever noticed how everyone at Dartmouth, except the custodians, is either a Vice President or some kind of Director.

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