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Someone Is Paying For These Ads, and Dartmouth College Is, Too
So you are looking for a word on heavily trafficked Dictionary.com, and up pop ads like the ones above, at right and below. Que pasa? Someone is paying real money to run these advertisements. And we’re not talking about a fringe web page here; Dictionary.com has more than 52 million monthly users.
Think of the impact that such ads will have on a high school student or a college counselor whom Google has identified as doing searches about Dartmouth and/or Ivy League schools. The College-related scandals are already starting to add up in the popular consciousness, and now readers learn on a neutral website that Dartmouth has a problem, a rape problem. This kind of relentless media hammering has got to hurt us.
Tell the Dartmouth administration: The crisis of sexual assaults on campus must be stopped. Take student recommendations seriously and expel rapists, list rape as a punishable offense and expulsion as the preferred punishment in the student handbook, and block access to the ‘rape guide’ on campus.”
In mid-March, the group announced that the petition had received over 50,000 signatures.
UltraViolet receives substantial funding from the Citizens Engagement Laboratory, an activist organization that gives online support to a range of leftwing pressure groups. CEL’s board of directors includes alumni from Harvard, Penn, and Yale.
Addendum: An alert reader reports that UltraViolet has been diffusing the below sponsored post on Facebook:
If you click on it, you are taken to UltraViolet’s petition page about the College.
Addendum: An earlier Facebook post by UltraViolet had some grammar problems:
Or perhaps UV thinks that alums speak like Neanderthals?
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…
August 23, 2009
Fare Thee Well, Tom Crady
And now Dean Tom Crady has precipitously announced his departure from the College after only 20 months on the job. How to read this? By way of background, prior to coming to Dartmouth, Crady had…
May 31, 2009
Kangaroo Court, Indeed
In an interview with The Dartmouth, alumni-elected trustee T.J. Rodgers ‘70 explained his reasons for declining to participate in future evaluations of trustees up for “re-election,” namely the “kangaroo court” nature of such discussion in…