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All In for Money?

Heaven only knows how many meetings it took for the creative types in the administration to come up with the clunker capital campaign slogan, “All In For Dartmouth.” Maybe someone in the Development Office thought that it had pizzazz and was really groovy.

The emphasis appears to be on getting together in order to, uh, get together. No reason given. That said, the allusion to poker makes one wonder if alumni would really want to bet it all on today’s institution.

All In for D.jpg

Jim Wright’s $1.3 billion effort was called The Campaign for the Dartmouth Experience; at least it focused on specifics — though it had 91 different “priorities,” if I recall correctly. The campaign before that was called the Campaign for Excellence.

The remaining question is just how much money the administration is going to shoot for. Columbia announced in January that its 2006-2013 fundraising campaign had brought in $6.1 billion, and last year Stanford’s $6.2 billion campaign set a new record for universities. Not to be outdone, Harvard is in the midst of a $6.5 billion marathon.

The goal that Phil chooses — I’m figuring that anything less than $2.0 billion looks weak — will be a good test of the confidence that big-money alumni have in the current administration. Remember that in the last campaign 85% of the money raised came from only 1,111 alumni. That figure is just 1.7% of all donors.

Addendum: A loyal reader suggested that I Google “All in.” Up comes poker, an account of infidelity, and a management self-help book:

All in defs.jpg

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