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London Diary: Farm to Store to Table
A rural farm with its own big city shop? Now there’s an original thought. Almost like a computer maker that has its own retail stores all over the world. (When Steve Jobs proposed building stores to Apple’s Board of Directors, they thought that he was “crazy.”)
Peter and Juliet Kindersley seem to think outside the box. Their 2,250 acre organic farm near the town of Hungerford, Berkshire, about 70 miles due east of London, supplies their two butcher shops: one in Bristol and the other in the Maida Vale district of London. In addition, they have a “meat box scheme” that delivers their products (including mutton, meat from sheep over two years of age) directly to customers at home.
Vertical integration or disintermediation are the terms that an Econ professor would use to describe this business strategy, but I prefer to think that Sheepdrove Farm’s stores allow customers to buy directly from the farmer. I like to know who grows my food.
I wonder if this idea will catch on. Farmers sell their produce every day at farm stands; what’s to stop them from going further afield?
Addendum: The Kindersley family is on to something. In addition to their work at Sheepdrove Farm, Peter and Juliet own Neil’s Yard Remedies, a natural medicine apothecary with 80 shops worldwide; and their children run an olive/citrus orchard in Ibiza and a biodynamic vineyard in the Cahors appellation in the southwest of France — not to mention bookstores at the farm and in Notting Hill in London, a bottled water business, and a café and restaurant.
August 14, 2013
Breaking: Of Crips and Bloods and Memories of Ghetto Parties
History repeats itself, first as tragedy and then as farce, or sometimes it just repeats itself. From the New York Times on November 30, 1998: At Dartmouth College, white students at a ”ghetto party” dressed…
June 25, 2013
Dean of the College Charlotte Johnson’s War on Students Part (2/2)
Today’s post again recounts the events that befell the Freshman. However, the content of the Hanover Police department report reproduced in this space yesterday is supplemented by information from my own interviews, a review of…
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…