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No Director of Marketing

Tommy Bruce1.jpgThe College has announced the appointment of Cornell’s Tommy Bruce as Senior Vice President for Public Affairs. Mercifully, Bruce will not carry the title of Director of Marketing, a position which the College advertised extensively over the past year. I expect this was Phil’s decision.

Bruce has played on a large stage: Cornell has 22,400 students and 268,450 living alumni — almost quadruple the number of Dartmouth students and alums. He could be a fine appointment; I expect he came to the College for a great many reason$.

Let’s hope that he can help the College redress its image after the scandals of the past few years. That said, the way to avoid bad press from scandals is to avoid scandals in the first place. If Phil fulfills his promise, in the future Bruce can spend his time publicizing educational innovations, rather than just doing damage control.

Read the College’s press release here.

Addendum: ça fait plaisir de voir que M. Bruce a passé une bonne partie de sa jeunesse en France. Bienvenue, Thomas ! Vous àªtes invité à  manger et à  boire à  la française chez nous la prochaine fois que je suis à  Hanover.

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