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Our New Director of Marketing
Some folks say that you can’t run the College like a business, but that logic only goes so far. From this KornFerry ad in the Wall Street Journal, it seems that the administration has hired a headhunder to find the College a Senior Vice President of Marketing and Communications. Marketing?
Note the knowledge factory langauge in the text:
Specifically, it will have responsibility for building and leading a proactive and integrated marketing and communication function that strategically positions and communicates the compelling, impactful and rich intellectual property that Dartmouth, its faculty, and students continually generate.
Not a lot of emphasis in there on educating the hearts and souls of intelligent young women and men? But then, I guess that we are a research university in all but name.
By the way, will the Dean of the Faculty now be re-christened the VP of Production, with the Provost becoming VP of Product Development? Is the Admissions Department to be the East Coast Sales Office? And will we have to call Carol the Interim CEO?
This is how things go when the Board of Trustees is made up of MBA’s with no experience in higher education.
Addendum: Word is that the last guy in the PR position quickly fled to DHMC because he was disgusted at being kicked around by Kim & Co. Therefore we have to do another expensive search.
Addendum: A senior professor writes in with a comment:
Hiring a VP for Marketing is an admission of failure by the Dartmouth administration to correct the issues you so aptly raise every day. Let’s just paper our weaknesses over with a team of lobbyists.
August 14, 2013
Breaking: Of Crips and Bloods and Memories of Ghetto Parties
History repeats itself, first as tragedy and then as farce, or sometimes it just repeats itself. From the New York Times on November 30, 1998: At Dartmouth College, white students at a ”ghetto party” dressed…
June 25, 2013
Dean of the College Charlotte Johnson’s War on Students Part (2/2)
Today’s post again recounts the events that befell the Freshman. However, the content of the Hanover Police department report reproduced in this space yesterday is supplemented by information from my own interviews, a review of…
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…