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Our New Director of Marketing
Some folks say that you can’t run the College like a business, but that logic only goes so far. From this KornFerry ad in the Wall Street Journal, it seems that the administration has hired a headhunder to find the College a Senior Vice President of Marketing and Communications. Marketing?
Note the knowledge factory langauge in the text:
Specifically, it will have responsibility for building and leading a proactive and integrated marketing and communication function that strategically positions and communicates the compelling, impactful and rich intellectual property that Dartmouth, its faculty, and students continually generate.
Not a lot of emphasis in there on educating the hearts and souls of intelligent young women and men? But then, I guess that we are a research university in all but name.
By the way, will the Dean of the Faculty now be re-christened the VP of Production, with the Provost becoming VP of Product Development? Is the Admissions Department to be the East Coast Sales Office? And will we have to call Carol the Interim CEO?
This is how things go when the Board of Trustees is made up of MBA’s with no experience in higher education.
Addendum: Word is that the last guy in the PR position quickly fled to DHMC because he was disgusted at being kicked around by Kim & Co. Therefore we have to do another expensive search.
Addendum: A senior professor writes in with a comment:
Hiring a VP for Marketing is an admission of failure by the Dartmouth administration to correct the issues you so aptly raise every day. Let’s just paper our weaknesses over with a team of lobbyists.
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…
August 23, 2009
Fare Thee Well, Tom Crady
And now Dean Tom Crady has precipitously announced his departure from the College after only 20 months on the job. How to read this? By way of background, prior to coming to Dartmouth, Crady had…
May 31, 2009
Kangaroo Court, Indeed
In an interview with The Dartmouth, alumni-elected trustee T.J. Rodgers ‘70 explained his reasons for declining to participate in future evaluations of trustees up for “re-election,” namely the “kangaroo court” nature of such discussion in…