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Tuck Is What Dartmouth Was
Imagine an institution focused on students, without grad programs, and with a clear sense of itself and its mission. Sounds like what all of the varied parts of Dartmouth used to be, and what Tuck continues to be today — especially as reflected in the percentage of alumni donating money each year compared to the other major business schools, as the Yale Daily News described:
I could have headlined this story “Tuckies in Love.” Just as Dartmouth did for generations, Tuck today beats out all of its peers in alumni loyalty. For a grad school, this performance is exceptional.
There is a lesson here: if you concentrate on offering your students an exceptional education, then newspapers like the Yale Daily News will do your marketing for you.
Addendum: The College publicizes its level of alumni giving , but as in so many areas, the administration fiddles the figures, as we observed in a post a while back. Here is the way that the College currently reports the percentage giving figure:
Fifty-seven thousand alumni of the undergraduate college, around the world, make up the bulk of Dartmouth’s nearly 74,000 alumni, including the graduate and professional programs. The undergraduate alumni annual fund giving rate in 2011 was 47 percent.
In the 70’s and even more recently, the College was proud that 70+% of all living alumni (including the grads of the professional schools, and people with whom the College was not in contact or wished not to be approached for giving) contributed each year to Dartmouth. As you can see, the clever folks in Parkhurst now play with the denominator in order to pump up the percentage of alumni who contribute money to the College.
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…
August 23, 2009
Fare Thee Well, Tom Crady
And now Dean Tom Crady has precipitously announced his departure from the College after only 20 months on the job. How to read this? By way of background, prior to coming to Dartmouth, Crady had…
May 31, 2009
Kangaroo Court, Indeed
In an interview with The Dartmouth, alumni-elected trustee T.J. Rodgers ‘70 explained his reasons for declining to participate in future evaluations of trustees up for “re-election,” namely the “kangaroo court” nature of such discussion in…