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Tuck Is What Dartmouth Was

Imagine an institution focused on students, without grad programs, and with a clear sense of itself and its mission. Sounds like what all of the varied parts of Dartmouth used to be, and what Tuck continues to be today — especially as reflected in the percentage of alumni donating money each year compared to the other major business schools, as the Yale Daily News described:

Bschool giving.jpg

I could have headlined this story “Tuckies in Love.” Just as Dartmouth did for generations, Tuck today beats out all of its peers in alumni loyalty. For a grad school, this performance is exceptional.

There is a lesson here: if you concentrate on offering your students an exceptional education, then newspapers like the Yale Daily News will do your marketing for you.

Addendum: The College publicizes its level of alumni giving , but as in so many areas, the administration fiddles the figures, as we observed in a post a while back. Here is the way that the College currently reports the percentage giving figure:

Fifty-seven thousand alumni of the undergraduate college, around the world, make up the bulk of Dartmouth’s nearly 74,000 alumni, including the graduate and professional programs. The undergraduate alumni annual fund giving rate in 2011 was 47 percent.

In the 70’s and even more recently, the College was proud that 70+% of all living alumni (including the grads of the professional schools, and people with whom the College was not in contact or wished not to be approached for giving) contributed each year to Dartmouth. As you can see, the clever folks in Parkhurst now play with the denominator in order to pump up the percentage of alumni who contribute money to the College.

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