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New Website Designs

The College and the Valley News have unveiled new website designs. Both are clean and simple enough, though I would have appreciated seeing the word “College” and an image of the Dartmouth shield on our site. As the saying goes, if you don’t know where you come from, you won’t know where to go.

Dartmouth’s new site:

Dartmouth New Website.jpg

An alumnus pointed me to a ready-to-go shell website that Edelman Berland recommends for its clients. Edelman is a DC PR outfit that has worked for the College. Sure looks similar to the Dartmouth site, don’t you think? Go look at the whole thing.

Edelman Website.jpg

Here is the Valley News’ new site:

Valley News New Website.jpg

Come to think of it, the College’s and the VN’s re-designs are quite similar, too: lots of airy white space and an Apple-like simplicity, but without Apple’s focus. I wonder whether Dartmouth paid more than the VN did for their re-design?

In looking at these two new sites, I have the same concern about both: they don’t flow. One’s eye is pulled all over the place. Haphazard visuals take you nowhere, and leave an impression of disorganization. Not good. But I guess that this year’s web design fashion tends in that direction.

Addendum: The D describes the background to the College’s new website design, and here is the College’s press release. The Valley News explains the evolution of its previously bare-bones site; the paper plans to charge for access in a few months.


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