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How Oxford Sees Us Now
Louisa Dunnigan, a student from Oxford’s recently created Keble College (it was founded 101 years after Dartmouth), has written a report on frat culture at the College for the Oxonian Globalist. Dunnigan, who studied in Hanover for one summer term (the Rockefeller Center has an exchange program with Keble), breaks no new ground in describing pong, frats and sexual assault, but there is now a generation of Oxonians who have a distinctly negative impression of the College.
IP Folt says that the College has a PR problem; I’d say we have a reality problem.
At a Faculty Meeting not long ago, IP Folt made the following comments:
● “You need to be very active and proactive to have a strong communications strategy.”
● “…as Dartmouth takes this year to develop a truly global information strategy. This is a big part of strategic planning. But even this year, they [Spokesman Justin Anderson’s dedicated communications team] even more than doubled the hits coming to Dartmouth in a single year. They’ve increased reporting about research…”
● “The media we are getting is positive. The majority of it is positive.”
I think that it is fair to characterize IP Folt’s latter comment as delusional (or stupid, or a lie). Dartmouth’s reputation has taken a serious hit for many reasons over the past ten months. Perhaps coincidentally, the number of early decision applications received by the Admissions Office dropped by 12.5% this year. Or perhaps not.
Featured posts
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October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but… -
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,… -
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one… -
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called… -
August 23, 2009
Fare Thee Well, Tom Crady
And now Dean Tom Crady has precipitously announced his departure from the College after only 20 months on the job. How to read this? By way of background, prior to coming to Dartmouth, Crady had… -
May 31, 2009
Kangaroo Court, Indeed
In an interview with The Dartmouth, alumni-elected trustee T.J. Rodgers ‘70 explained his reasons for declining to participate in future evaluations of trustees up for “re-election,” namely the “kangaroo court” nature of such discussion in…