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A Day to Say Thank You
A Budweiser commercial that was broadcast during the Super Bowl a few years back shows appropriate gratitude to the men and women of the armed forces for their service. The historical context bears noting: during the Viet Nam war, returning soldiers at airports were often spat upon and taunted with cries of “baby killers!” Not this time around.
There are 28 cuts in this flowing, richly textured, 60-second commercial. You could spend hours reviewing the detailed choices that the director made in casting, costumes, and acting. Note, for instance, that the identity of the first person to begin clapping is not revealed. Was it you?
We might think of ads as no more than background noise to our daily life, but in many ways, they are carefully conceived works of art. Watch the clip a second time to see what I mean.
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…
August 23, 2009
Fare Thee Well, Tom Crady
And now Dean Tom Crady has precipitously announced his departure from the College after only 20 months on the job. How to read this? By way of background, prior to coming to Dartmouth, Crady had…
May 31, 2009
Kangaroo Court, Indeed
In an interview with The Dartmouth, alumni-elected trustee T.J. Rodgers ‘70 explained his reasons for declining to participate in future evaluations of trustees up for “re-election,” namely the “kangaroo court” nature of such discussion in…