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Folt Floats a Lead Trial Balloon — or — It’s “the College” Carol
Jim Kim and Carol Folt seem obsessed with the notion that Dartmouth’s declining ranking is due to the presence of the word “College” in the school’s name. At the past weekend’s Alumni Council meeting, Folt repeatedly commented to councilors that changing our name to Dartmouth University would help our international standing. What bunkum’!
Twenty years ago Dartmouth ranked 7th in the nation, and there was no talk about “branding” the institution. People knew what the College was about, and because the school accomplished its mission in spades, so did the rest of the world of higher education.
Ultimately, reputation reposes on reality, not fancy marketing. Folt and Kim have it all wrong here — and their misguided sense of the importance of things superficial says a lot about them. Why? Well, for instance, if you started a computer company and named it after, say, a fruit, as long as your products were brilliant, innovative and well presented, you could grow it to be the biggest company in the world. The atypical name would not be a hindrance at all; in fact, it might distinguish you from everyone else. How do you like ‘dem apples?
Nelson Rockefeller ‘30 knew what to call Dartmouth. For one of our most illustrious and generous graduates, as for tens of thousands of proud alumni who feel no shame, the place where he went to school was most often referred to as “the College.”
Note: The above letter accompanied Governor Rockefeller’s gift of an exceptionally important Picasso painting to the Hood Museum.
August 14, 2013
Breaking: Of Crips and Bloods and Memories of Ghetto Parties
History repeats itself, first as tragedy and then as farce, or sometimes it just repeats itself. From the New York Times on November 30, 1998: At Dartmouth College, white students at a ”ghetto party” dressed…
June 25, 2013
Dean of the College Charlotte Johnson’s War on Students Part (2/2)
Today’s post again recounts the events that befell the Freshman. However, the content of the Hanover Police department report reproduced in this space yesterday is supplemented by information from my own interviews, a review of…
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…