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College Breaks 80/20 Rule: Big Donors Utterly Dominate Capital Campaign

80 20 Rule.jpgAs you will have heard ad infinitum, the College just wrapped up a $1.3Bn capital campaign. A total of 65,174 donors made gifts during the campaign.

But what you didn’t know is that only 1,111 donors gave 85% ($1.1Bn) of all of the money received. That’s just 1.7% of all donors.

A cynical person might think that when the College dispensed with parity on the Board, it did so in the knowledge that the great mass of the alumni are much less important to fund-raising than the critical 1,111 folks who each gave more than $100,000 to the campaign.

Note: I was surprised to receive a letter with above information. I had always been told by the folks in the Development Office that my gifts to the Departmental Editing Program (DEP), which I established to place full-time writing editors in the Art History, Religion and Math departments between 1998-2007, would not be counted in the Campaign for the Dartmouth Experience. Hmmm. Seems like, all of a sudden, they do count. I wonder why?


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