Dartmouth's Daily Blog
News, commentary, criticism and praise for the College on the Hill, enlivened with history, culture and travel when we feel so moved.
This is an archived post. Please click here to see the latest entries.
Serving Coffee to the Little Emperors
In The Wall Street Journal this morning, Janet Adamy has a wonderfully compelling profile of the Starbucks company’s assays in China. To the surprise of many, they seem to be coming off with some success. The story is imbued with fascinating insights on the evolving Chinese culture. To wit, the rapidly growing customer base for the far east coffee shops:
Starbucks is relying on Mr. Wang to navigate through the rough patches. He calls the target market China’s “little emperors.” China’s one-child rule created a generation who have been pampered by parents and grandparents and have the means to make indulgent purchases. Instead of believing in collective goals, these young people embrace individuality. Starbucks is in sync with that, says Mr. Wang, given its customized drinks, personalized service and original music compilations.Coffee is a drink that, until recently, was very thoroughly unpopular in China. Starbucks, with tasting programs and sundry marketing schemes, is changing that. But other core elements of its American business have translated to China with great ease.
“Their view of this world is very different,” Mr. Wang, 49, says. “They have never gone through the hardships of our generation.”
On a warm summer evening at a Starbucks in downtown Shanghai, customers lined up at the counter to order mango Frappuccinos, fruit and vegetable cups and blueberry cheesecake. Warren Guo, a 30-year-old who works in foreign trade, sat on the patio and shared a piece of cheesecake with his friend David Wang, 35, who also works in foreign trade. Mr. Guo says he doesn’t like coffee but comes to Starbucks because there are “many girls.”The global market: 1) A very beautiful thing, 2) A nagging reminder that things twixt the two major powers aren’t as bad as all that, and 3) Probably the best way to learn about the world.
Fang Sun Yan sipped a latte with whipped cream on the patio while checking her cellphone for messages. The 23-year-old runway model started coming to Starbucks to meet friends. Now she says she’s grown “a little bit addicted” to coffee and visits as often as three times a week.
Guo Shi Yuan, a 48-year-old Buddhist monk dressed in a gold robe, ordered a cup of black tea and sat at another downtown Shanghai Starbucks. He’d traveled from his nearby mountain village by train to meet another monk to discuss their faith.
“I come here because I prefer the environment more than the coffee,” Mr. Guo said while music by Marvin Gaye played in the background. “It makes people feel comfortable.”
August 14, 2013
Breaking: Of Crips and Bloods and Memories of Ghetto Parties
History repeats itself, first as tragedy and then as farce, or sometimes it just repeats itself. From the New York Times on November 30, 1998: At Dartmouth College, white students at a ”ghetto party” dressed…
June 25, 2013
Dean of the College Charlotte Johnson’s War on Students Part (2/2)
Part 1, Part 2 Today’s post again recounts the events that befell the Freshman. However, the content of the Hanover Police department report reproduced in this space yesterday is supplemented by information from my own…
October 18, 2009
When Love Beckoned in 52nd Street
We were at San Francisco’s BIX last evening, enjoying prosecco, cheese, and a bit of music. A full year of inhabitation in Northern California has unraveled to me no decent venue for proper lounging, but…
October 9, 2009
D Afraid of a Little Competish
So our colleague and Dartblog writer Joe Asch informed me that the D has rejected our cunning advertising campaign. Uh-oh. The Dartmouth is widely known as a breeding ground for instant New York Times successes,…
September 4, 2009
How Regents Should Reign
As Dartmouth alumni proceed through the legal hoops necessary to defuse a Board-packing plan—which put in unhappy desuetude an historic 1891 Agreement between alumni and the College guaranteeing a half-democratically-elected Board of Trustees—it strikes one…
August 29, 2009
Election Reform Study Committee
If you are an alum of the College on the Hill, you may have received a number of e-mails of late beseeching your input for a new arm of the College’s Alumni Control Apparatus called…
- The Dartmouth College Case
- 2007 Trustee Election
- Dartmouth Constitution
- Sunday Morning Sinatra
- The Indian Wars
Subscribe by Email
This website reflects the personal opinions of its authors. Any e-mails received may be published along with the full name of the sender. If you wish otherwise, please say so.
All content appearing at Dartblog.com should be presumed copyright 2004-2018 its respective bylined author unless otherwise noted or unless linked to original source.