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David Blaine Signs Contract for Major Publicity Stunt; Few Bucks Given to Kids’ Charity, too

If you watched Tony Bennett’s television special on NBC last evening—‘twas an entertaining, if overdone, promotion for his new Duets compact disc, which is a collection of weak and unimaginative performances with ponderous co-stars like k.d. lang and the Dixie Chicks—you also saw several hundred commercials for Target. Half of them featured David Blaine, who is evidently going to be suspended “three stories above Manhattan” (That’s what the ads say, but of course “three stories above Manhattan” translates to about 115 stories high. Blaine means three stories above the street, which is to say forty feet or so.) in a gyroscope. The gyroscope will spin for three days. Eventually David Blaine—if he makes it!—will end up at a Target superstore, where he’ll lead some kiddies on a shopping spree. He’s most worried about starving to death, this news story says.

TigerHawk makes note of the stunt here and posts a photo from his camera phone. The fakery of David Blaine has been written about many times, I think, so I don’t have much to add except this: Someone should rent a cherry picker, go right up to that stupid gyroscope, snap a photograph, and prove that it isn’t really David Blaine in there for the full seventy-two hours.

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