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Friday, November 17, 2006

Wal-Mart’s Incredibly Bold Press Team

John Buckholz e-mails what may be the best release ever put out on the PR Newswire: “Former Senator John Edwards Turns to Wal-Mart for PlayStation3.”

It reads:

BENTONVILLE, Ark., Nov. 16 /PRNewswire-FirstCall/ — Just like the
millions of Americans who turn to their neighborhood Wal-Mart (NYSE: WMT)
for their holiday shopping needs, Wal-Mart announced today that former Sen.
John Edwards is seeking to be one of the first to get a Sony PlayStation3,
one of the most coveted holiday gift items this Christmas season.

Yesterday, a staff person for former Sen. Edwards contacted a Wal-Mart
electronics manager in Raleigh, North Carolina to obtain a Sony
PlayStation3 on behalf of the Senator’s family. Later that night, Sen.
Edwards reportedly re-told a homespun story to participants of a United
Food and Commercial Workers (UFCW) union-sponsored call about how his son
had chided a fellow student for purchasing shoes at Wal-Mart.

Wal-Mart welcomes Sen. Edwards to visit his local Wal-Mart store and
explore the extensive line of home electronics as well as the Metro7 line
shoes for men and boys.

The Company noted the PlayStation3 is an extremely popular item this
Christmas season, and while the rest of America’s working families are
waiting patiently in line, Senator Edwards wants to cut to the front.
While, we cannot guarantee that Sen. Edwards will be among one of the first
to obtain a PlayStation3, we are certain Sen. Edwards will be able to find
great gifts for everyone on his Christmas list - many at Wal-Mart’s
“roll-back prices.”

Posted on November 17, 2006 11:18 AM. Permalink | E-mail This